Graphic Organizer #2

Name: N Jairus Banaag

Source / Bibliography (APA format)	Ulloth, D. R. (2007). The Artistic Ideals of Graphic Design Artists in the Television Industry: The Developing Standards of a New Art Form. Lewiston: Edwin Mellen Press.
Annotation: (Describe ALL info. that might be important for your paper. Explain to the reader and/or summarize what might be found in this source)	Leaning to the usage of graphic design in the television industry, but still acknowledging its other variations, this textbook focuses on multiple accounts taken from a wide variety of graphic designers along with excerpts taken from analytic data and art history to present well-rounded passages in the industry and production of graphic design.
Potential Quotes: (Are there any significant quotes you can use or paraphrase from this source?)	“The images help attract users, brand media products, create program or section identities (openers), and assist consumers in navigating through a vast array of content.” “The bold flaunting of the traditional rules troubled writers and others (…) at the annual Visual Communication Conferences'? addressed the approach to picture design from numerous perspectives including semiotics and historical practices in an attempt to understand or judge the work of music videos.” “The process includes three aspects or elements: (a) the work of art or an object existing in nature; and (b) an emotion that results from (c) contemplating the work. The object itself could be described by three factors identified by Berndston4: (a) sensation associated with a visual component such as a color i.e. green from the leaves of trees, (b) representation of the color and its related objects on canvas as portraying the forest, and (c) structure or the relationship among the components of the painting.”
Assessment:	The book provides info from various interviewed graphic designers in several work environments and their first-hand experiences in the field, along with excerpts about art history, art theory, and quantitative data.
Reflection: (How will you potentially use it?)	The various reflections and interviews can be analyzed to interpret what many designers agree, and disagree in terms of a good graphic design. Additionally I can support my knowledge with info gathered from the art history of graphic design from previous designers.