Graphic Organizer #2

Name: N Jairus Banaag

Source / Bibliography (APA format)	Ulloth, D. R. (2007). The Artistic Ideals of Graphic Design Artists in the Television Industry: The Developing Standards of a New Art Form. Lewiston: Edwin Mellen Press.
Annotation: (Describe ALL info. that might be important for your paper. Explain to the reader and/or summarize what might be found in this source)	Leaning to the usage of graphic design in the television industry, but still acknowledging its other variations, this textbook focuses on multiple accounts taken from a wide variety of graphic designers along with excerpts taken from analytic data and art history to present well-rounded passages in the industry and production of graphic design.
Potential Quotes: (Are there any significant quotes you can use or paraphrase from this source?)	“The images help attract users, brand media products, create program or section identities (openers), and assist consumers in navigating through a vast array of content.” “The bold flaunting of the traditional rules troubled writers and others (…) at the annual Visual Communication Conferences'? addressed the approach to picture design from numerous perspectives including semiotics and historical practices in an attempt to understand or judge the work of music videos.” “The process includes three aspects or elements: (a) the work of art or an object existing in nature; and (b) an emotion that results from (c) contemplating the work. The object itself could be described by three factors identified by Berndston4: (a) sensation associated with a visual component such as a color i.e. green from the leaves of trees, (b) representation of the color and its related objects on canvas as portraying the forest, and (c) structure or the relationship among the components of the painting.”
Assessment:	The book provides info from various interviewed graphic designers in several work environments and their first-hand experiences in the field, along with excerpts about art history, art theory, and quantitative data.
Reflection: (How will you potentially use it?)	The various reflections and interviews can be analyzed to interpret what many designers agree, and disagree in terms of a good graphic design. Additionally I can support my knowledge with info gathered from the art history of graphic design from previous designers.

January 16

The goal of researching for my essential question, "How do I develop a graphic design that is memorable, effective, and changes the audience", is to find and apply the key factors in visual communication most that efficiently and effectively persuades/informs an audience. Graphic designs can often be easily be forgettable, bland, or even inefficient in their purpose. I wish to find graphics that exceed their purpose in marketing and other fields of use. To provide an adequate presentation, I could pick some visual mediums such as graphics and small motion presentations to give examples and input in the most relatable way possible. Additionally for my project's "real inquiry", I could analyze my fellow students and my own designs/clients in my Graphic Design II class, as well as interviewing other graphic designers and their experiences (whether they be independent, in a company, and so on).

Interview with Graphic Designer + Reflection

1.What is the most common mistake people send/request in a graphic design?

Most people do not realize the importance of image quality of pictures and/or logos. They see the items on their computer screen and feel that if they look good on the screen then that is the way it will print. NOT TRUE! Computer screen resolution (72dpi) and good print quality resolution (150 dpi for large format printing to 300 dpi small format printing) are very important to ensure optimal print quality. Logos should be Vector for best results and HIGH RESOLUTION images.

Reflection: Vectors should be ALWAYS be used and considered when creating designs in a disparity of sizes/resolutions (such as a logo), and should have a flexible format. Although, I would need to outweigh file size vs file quality when creating designs.

2. What do you think is the most important aspect of a graphic design?

Listening to the client. The job is to get the clients message out as they intend in the actual design.

Reflection: Clients often know what they want and need, so always weigh their requests over your ideas on a design. Interpersonal skills and communication is key.

3. What do clients often look for the most in graphic designs.

• Trends

• Knowledge

• Professionalism

Reflection: People should consider their design in the context of the client/company, modern day associations, and possible meanings/usage of the design in the future. I should delve into as much research as I can when creating concepts and thumbnailing.

4. What do you look for the most in a graphic design?

I always try to use simple, clean fonts in my designs. Easy to read fonts get the message out better and just overall are more appealing.

Reflection: Fonts are very important since they are the essence of giving details and information! If the audience has a hard time reading/interpreting text, the purpose of the design will be thrown completely off course. Some fonts may seem dynamic and/or unique, but ALWAYS prioritize legibility.

5. When creating designs, can you summarize the concept-creating process?

• Speak with the client or get their notes on their vision, colors, images, size of piece, etc.

• Rough draw out any or all basic elements.

• Go to work on the actual layout on the computer. Some ideas will work, others won’t. adjust ideas as needed.

Reflection: This is similar to the process I use now! My graphics teacher also encourages this process, and it is often repeated that the steps should not be skipped and/or rushed over to create optimal, quality designs.

6. How do you determine what the audience/client would appeal to the most in a design? Examples?

If you have initially listened to the client, you should have most of the design covered and and the client should be happy. There may be some elements that need edited or omitted. There are however some clients

that are difficult. Some have ideas in their head that they didn’t communicate and when they see a proof, they are not happy with the design. In that case, let them know that you need to know what they expect so that you can deliver for them. They came to you for your expertise and with everything communicated properly, you can give them what they are looking for.

Also, go online and search various design sites for trends, cutting edge designs and others layouts. It opens up other ideas for you to explore.

Reflection: This is another thing to consider when dealing with interpersonal skills and dealing with clients. I should be ready to deal with possible difficulties and mistakes that I'll need to overcome throughout the entire process.

Additionally, research research research!

7. Do you have any tips when communicating what you and a client want in a design?

The tip I have as far as the initial meeting with a client is to let them be aware of your time.

Many people think they are the only client you are working with, when in reality they are just

one of many. Just be sure to let them be aware of the timeframe it will take you to give them

the initial layout. Be up front with them about your proofing process. If for example, you are

are charging them a lump sum for their project, let them know that they will get one (1) design

and two (2) revisions in that price or whatever it may be. A lot of clients want to nickel and dime

you and going into their job to make multiple edits here and there costs you more time.

Reflection: I must consider possible outcomes/options through the production of products should be communicated to the client so that they are well-informed and expectant.

8. What is the most challenging design you have faced?

I haven’t had one most challenging design, I have had several.

As I mentioned prior, some clients do not elaborate on their ideas or just don’t exactly

know what they want in a design, but just know they want something and when you present

them with the initial design, they are not happy with it and can’t give you any input as to why,

but just know they don’t like it and want to go in another direction. That type of thing does

happen and it makes you have to go back and try a new vision based on not a lot of info from

the client.  

Reflection: Try as much as you can to ask for necessary amounts of info to complete a design, but be ready if you have to work with insufficient info.

9. Does anyone ever get onto you for copyrighted fonts, logos, etc...? If so, how do you avoid this?

I haven’t had any issues with copyrighted material. If you use fonts that were purchased by you and use your own work, there won’t be any issues with it.

Reflection: I will continue to look up copyright rules on fonts I pull off online and ones that have already been purchased.

10. Do you ever need to communicate with other graphic designers over a certain design? How should this be handled?

I never have communicated with other designers on a project that I was designing, so I can’t give any input on this.

Reflection: I personally experience this in graphics class whenever we recieve clients. We often give one another constructive criticism and bounce back ideas on one another. This may be different in a workplace setting, though.