Annotated Bibliography #2

1. Source/Bibliography

Ulloth, D. R. (2007). The Artistic Ideals of Graphic Design Artists in the Television Industry: The Developing Standards of a New Art Form.
Lewiston: Edwin Mellen Press.

2. Summary

Leaning to the usage of graphic design in the television industry but still acknowledging its other variations, this textbook focuses on multiple accounts taken from a wide variety of graphic designers along with excerpts taken from analytic data and art history to present well-rounded passages about the industry and production of graphic design. The textbook also describes the general graphic design basis over different time periods in American history and different workplace settings. Several chapters analyze what to expect as a worker and/or consumer in the graphic design industry, what misunderstandings and mistakes one can come across, and what skill-sets best apply when on job.

3. Potential Quotes

~ “The images help attract users, brand media products, create program or section identities (openers), and assist consumers in navigating through a vast array of content.”
~ “The bold flaunting of the traditional rules troubled writers and others (…) at the annual Visual Communication Conferences'? addressed the approach to picture design from numerous perspectives including semiotics and historical practices in an attempt to understand or judge the work of music videos.”
~ “The process includes three aspects or elements: (a) the work of art or an object existing in nature; and (b) an emotion that results from (c) contemplating the work. The object itself could be described by three factors identified by Berndston4: (a) sensation associated with a visual component such as a color i.e. green from the leaves of trees, (b) representation of the color and its related objects on canvas as portraying the forest, and (c) structure or the relationship among the components of the painting.”

4. Assessment/Evaluation of Source

The book provides info from various interviewed graphic designers in several work environments and their first-hand experiences in the field, along with excerpts about art history, art theory, and quantitative data collected by credible researchers and historians. As a collection of sources, this textbook additionally contains a well-rounded combination of viewpoints and perspectives, along with multiple examples of events and experiences that take place on the workplace by actual graphic design employees.

5. Reflection

This source will be great when referencing and quoting the thoughts of other graphic designers in a industrial, company setting. Additionally, I can apply the ideas and principles derived from these interviews to know what to expect in the graphic design industry as a whole. Each chapter tackles a different areas of subject in the industry (education requirements, principles of visual communication, etc...) and deconstructs all the details collected from data, history, and interviewees.